Media
rainbow
Monday - July 11, 2016

Covestro continues branding support for Solar Impulse

The Covestro logo that adorned Solar Impulse 2 as it flew across the USA and Atlantic, from Hawaii to Seville, is to remain on the solar powered plane until it completes its historic round-the-world in Abu Dhabi.

The plane’s fuselage has been carrying the messages ‘Si2 In America with Covestro’ and ‘Covestro welcomes Si2 in the USA’ with the company’s colorful logo prominently displayed.

“We initially decided to sponsor the branding agreement in order to show our commitment to the project and to create brand awareness for Covestro in North America,” said Matthias Poth, head of Corporate Communications at Covestro. “We are delighted with the response we have received from all stakeholder groups and following discussions with the Solar Impulse team we have an agreement to maintain the branding till the end of the journey”.

While the logo will be maintained, the words accompanying it need to be changed as the USA stretch of the journey has been completed. “We discussed new wording with Bertrand Piccard and André Borschberg and it quickly became apparent that we should use the opportunity to highlight the aspirations we share,” said Covestro’s chief sustainability officer, Richard Northcote.

“The whole Solar Impulse project has been about proving what was said to be impossible, is actually possible. But to achieve that, we have had to push the boundaries of science and this is something that drives Covestro and how we look at innovation. ‘Covestro pushing boundaries’ reflects who we are, as well as what Solar Impulse is,” says Northcote.

“The Covestro vision is to ‘Make the World a Brighter Place’ and the intention of both pilots is the same,” says Northcote. “While flying across the Atlantic, Bertrand announced that he and André would continue with their mission to encourage the implementation of clean technology after they had completed the round-the-world journey. They will establish a foundation called the International Committee for Clean Technology and we believe this is how we can help to create a brighter world. It was only logical that we decided to use the slogan ‘A brighter world with Covestro’ on the other side of the fuselage,” he said.

About Covestro:
With 2015 sales of EUR 12.1 billion, Covestro is among the world’s largest polymer companies. Business activities are focused on the manufacture of high-tech polymer materials and the development of innovative solutions for products used in many areas of daily life. The main segments served are the automotive, electrical and electronics, construction and the sports and leisure industries. Covestro, formerly Bayer MaterialScience, has 30 production sites around the globe and as of the end of the first quarter 2016 employed approximately 15,700 people (full-time equivalents).

Find more information at www.covestro.com.
Follow us on Twitter: www.twitter.com/CovestroGroup

Forward-looking statements
This press release may contain forward-looking statements based on current assumptions and forecasts made by Covestro AG. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Covestro’s public reports which are available on the Covestro website at www.covestro.com. Covestro assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.